Swiggy Launches '99 Store' to Serve Budget Meals Across 175 Cities 🍛
- Home
- /
- Blog
Swiggy Launches '99 Store' to Serve Budget Meals Across 175 Cities 🍛
- 03 July 2025
- Akriti Singh
In a move to make food delivery more affordable and accessible, Swiggy has rolled out a new offering – the ‘99 Store’, a dedicated section for single-serve meals priced at just ₹99. This initiative targets budget-conscious users, students, working professionals, and Gen Z consumers who are seeking value without compromising on taste or variety.
What is the ‘99 Store’?
Swiggy’s ‘99 Store’ curates a special menu where all meals are priced uniformly at ₹99. These are not just limited dishes – the store features a diverse selection of popular Indian and international cuisines including biryani, burgers, noodles, rolls, pizzas, and even desserts like cakes.
Key Highlights:
-
💸 Flat ₹99 Pricing: Every meal in this section costs ₹99 – no hidden charges.
-
🚴 Free Delivery with Eco Saver: Orders placed via the Eco Saver mode come with zero delivery fees, making meals truly affordable.
-
🌍 175+ Cities Covered: From metros like Delhi and Bengaluru to Tier 2 cities like Patna, Lucknow, and Mysore – the service is now live pan-India.
-
📱 App Integration: The ‘99 Store’ is now visible on the Swiggy app under a dedicated tab, making discovery and ordering easy.
A Smart Move for Smart Eaters
Swiggy’s CEO of Food Marketplace, Rohit Kapoor, stated:
“At ₹99, this isn’t just a price point — it’s a promise to deliver quality and variety while keeping affordability at the core.”
This initiative is strategically designed to boost order volumes, especially for everyday meals, while building customer loyalty among value-focused users. It also helps restaurants generate more orders during non-peak hours and strengthens Swiggy’s position in the hyper-competitive food delivery space.
Why It Matters
As inflation and food prices continue to rise, Swiggy’s '99 Store' offers a timely solution. For users who regularly rely on food delivery for daily meals, this initiative brings down the cost barrier significantly. It’s also a strong step toward making online food delivery more inclusive.
Comments : 0
Drop Your Comment
Recent Blogs
Related Blogs
Bihar Friends Turn Banana Waste into Rs 50 Lakh Turnover Bus...
- 11 July 2022
- Author
Jagat Kalyan said, “I met Satyam and Nitish in college. The three of us became very good friends. We all come from Bihar and that bonded us together when we were studying. When we came to our hom...
Read More
“4 Failed Businesses, ₹50 Lakh Lost” – How This Ludh...
- 10 March 2025
- Akriti Singh
Entrepreneurship is often romanticized, but behind every success story lies countless struggles, failures, and lessons. For one Ludhiana-based couple, the journey to building a premium D2C beauty bran...
Read More
24 YO B.Tech Launches Innovative AI Based Tech Startup To Re...
- 18 March 2025
- Akriti Singh
In a remarkable blend of technology and compassion, a 24-year-old B.Tech graduate has launched an AI-powered startup aimed at reuniting missing individuals with their families. Leveraging the latest a...
Read More